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Keywords: Future marketplace
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2022) 36 (4): 550–562.
Published: 28 February 2022
... then present and discuss our findings, outlining six guiding principles and two macro-themes emerging as influential in steering the retail and service sector toward the future marketplace. Finally, we conclude with a general discussion of the findings, discuss implications for theory and practice and conclude...
