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Keywords: Gamified experience
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2025) 39 (5): 551–568.
Published: 13 May 2025
... support and prior travel experiences on these relationships. Findings The results confirm that intrinsic motivations of competence, relatedness and autonomy significantly enhance the gamified experience, positively influencing purchase intentions and WOM intentions. This study also reveals...
