... – e.g., war, poverty, environmental degradation – require systemic services-marketing solutions by catalytic institutions in ways that engage vulnerable people and address needs of stakeholders, locally, regionally and globally. Research Implications Further study of socioeconomic/market phenomena...

... global perspectives. Design/methodology/approach This editorial is based on the personal reflections of the Journal of Services Marketing editors. Findings The services marketing discipline emerged in a time when customers and employees were encouraged to engage in social interaction and to form...

..., individuals, communities, institutions, society and the bio-environment. Ruth N. Bolton can be contacted at: ruth.bolton@asu.edu 21 02 2020 27 02 2020 28 02 2020 Table I Selected favorable and unfavorable global trends Socioeconomic + Global supply chains...

...Allam K. Abu Farha; Paul Sergius Koku; Sam O. Al-Kwifi; Zafar U. Ahmed Relationship marketing Marketing practices Globalization Service organizations Transactional marketing Service marketing practices Relationship marketing Survey data were collected in both countries using...

.... At the beginning of the book there is an introductory chapter by the editor that highlights the growing importance of the creative industries in the global economy. The editor defines creative industries as “a set of interlocking, knowledge‐intensive industry sectors focusing on the creation and exploitation...

... Globalization Services Cross‐cultural management World trade in services currently accounts for about 25 per cent of the value of all global trade, and has been growing faster than the trade in goods (Kotabe and Helsen, 1998). Total world trade in services exceeded $1.3 trillion in 1997, an increase of 3...

..., global e‐commerce business models emerge and begin to dominate. This analysis attempts to isolate the key factors driving the competitive transformation and globalization of the services industries. Highlights how the Internet is changing the level of information asymmetry between the buyer and seller...

...Bernd Stauss; Paul Mang Service customers perceive quality in the moment of interaction with the service provider. In times of globalization, it is important for a growing number of service companies to ask if the perceived service encounter quality differs among customers from different cultures...

..., the drivers that stimulate the internationalization of an industry and the different ways in which they apply to three broad types of services; and third, how the concept of core and supplementary services can be applied to both standardization and customization of services in a global setting. When...

... from non‐exporters in service industries and motivations for exporting behavior. © MCB UP Limited 1998 Consultants Engineering Export Globalization International trade Professional service firms Services account for more than half of gross domestic product in the USA (Survey...