... – e.g., war, poverty, environmental degradation – require systemic services-marketing solutions by catalytic institutions in ways that engage vulnerable people and address needs of stakeholders, locally, regionally and globally. Research Implications Further study of socioeconomic/market phenomena...

... global perspectives. Design/methodology/approach This editorial is based on the personal reflections of the Journal of Services Marketing editors. Findings The services marketing discipline emerged in a time when customers and employees were encouraged to engage in social interaction and to form...

... and optimizing service performance and impact Understanding service in a global context, and Leveraging technology to advance service Respondents Academics in a variety of disciplines around the world, business executives who lead organizations ranging from small startups to global 1,000 companies...

... the application of the CMP framework to a new context that has not been addressed in previous studies. Relationship marketing Marketing practices Globalization Service organizations Transactional marketing Service marketing practices Relationship marketing Changes in the marketplace caused...

...Vanessa Ratten © Emerald Group Publishing Limited 2008 --> Entrepreneurship Arts Russia Organizational development Globalization Entrepreneurship covers a vast array of different areas, which makes it so interesting. This edited book by Colette Henry examines an area...

... Globalization Services Cross‐cultural management World trade in services currently accounts for about 25 per cent of the value of all global trade, and has been growing faster than the trade in goods (Kotabe and Helsen, 1998). Total world trade in services exceeded $1.3 trillion in 1997, an increase of 3...

..., global e‐commerce business models emerge and begin to dominate. This analysis attempts to isolate the key factors driving the competitive transformation and globalization of the services industries. Highlights how the Internet is changing the level of information asymmetry between the buyer and seller...

...Bernd Stauss; Paul Mang Service customers perceive quality in the moment of interaction with the service provider. In times of globalization, it is important for a growing number of service companies to ask if the perceived service encounter quality differs among customers from different cultures...

..., the drivers that stimulate the internationalization of an industry and the different ways in which they apply to three broad types of services; and third, how the concept of core and supplementary services can be applied to both standardization and customization of services in a global setting...

... of its members are marketing services internationally. Consultants Engineering Export Globalization International trade Professional service firms First, services are intangible, meaning that they are performances or experiences which cannot be touched, seen, transported, or lifted...