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Keywords: Goods-dominant logic
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2017) 31 (6): 574–588.
Published: 12 October 2017
.../approach By integrating both goods-dominant logic (GDL) and service-dominant logic (SDL), this study uses a unifying model to examine whether perceived usefulness and task-service fit (TSF) have different effects on the two parts of app continuance. This study identifies task characteristic and four...
