.../methodology/approach Using Glaserian grounded theory, this study draws on interviews with 50 worship attendees and 56 non-attending shoppers at a Bogotá mall hosting recurring pre-opening Catholic Eucharistic services. Data were analyzed through constant comparative procedures. Findings The analysis...

... in deductive research. We encourage researchers to draw upon inductive research methodologies that have prescribed analytic procedures, which result in the creation of original and novel theories or conceptual framework. For example, researchers may draw on the methodological tenets of grounded theory (Glaser...