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Keywords: Growth
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2014) 28 (2): 105–115.
Published: 06 May 2014
..., services, image consistency, stability of unit operations, franchise unit survival, ongoing system and network growth (Harmon and Griffiths, 2008 ; Grünhagen et al., 2008 ; Roh and Yoon, 2009 ; Croonen and Brand, 2011). Concerns related to franchise survival, ongoing system and network...
Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (1992) 6 (2): 5–14.
Published: 01 February 1992
...Edward J. Mayo; Lance P. Jarvis Examines the issue of excessive growth in the service firm, using the case example of People Express, a US domestic airline. Addresses the question of how service firms can grow and yet maintain financial stability. Focuses on sustainable growth a marketing planning...
