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Keywords: Health belief model
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2026) 40 (2): 220–237.
Published: 05 September 2025
... as an overarching structure, and through the lens of Service-Dominant Logic, the authors identify drivers to enable the integration of EAI at system, organization, provider and individual patient levels. This provides a background to a framework that incorporates a merger of the Health Belief Model and Technology...
