Keywords: Hedonic and utilitarian services
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Journal Articles
Journal of Services Marketing (2019) 33 (3): 316–330.
Published: 11 June 2019
... participation Service characteristics Hedonic and utilitarian services Customers’ willingness to pay Self-service technologies (SST) and profit margin pressures encourage service providers to undertake tremendous changes in their service delivery processes. In particular, many services feature some...

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