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Keywords: High technology
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (1990) 4 (3): 13–19.
Published: 01 March 1990
... to view market research as an aid to decision making. Considers“check points” along the marketing decision‐making path rather than offering a specific research technique. © MCB UP Limited 1990 High technology Marketing mix Marketing research Market research COMMENTARY MARKET RESEARCH...
