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Keywords: High-consequence decisions
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2015) 29 (1): 26–37.
Published: 09 February 2015
... and to characterize the provider positively to friends. This statement will be valid particularly in a high-consequence situation in which the client engagement in the client-provider relationship is higher than in a low-consequence situation. Complementarily, in high-consequence decisions, clients feel less safe...
