... Green hotels Green marketing Hospitality management Hotel guest preferences In initial discussions of green marketing practices, service researchers coined concepts such as green service quality, green service management (Gummesson, 1994), strategic green marketing (McDaniel and Rylander...

... simultaneously by the factor analytic methods involved in the process remains limited. It may nevertheless raise an issue of pragmatic validity, as 120 is too small a figure to identify segments of people that would categorize the attributes differently. Customer satisfaction Hospitality management...