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Keywords: Hotel and catering
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (1999) 13 (4-5): 376–389.
Published: 01 August 1999
... be restricted to Western customers. Managerial implications of this study relate to the training of customer‐contact employees. © MCB UP Limited 1999 Services marketing International marketing Service quality Consumer attitudes National cultures Hotel and catering As global competition...
