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Keywords: Human experience
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Journal Articles
Journal of Services Marketing (2022) 36 (7): 873–876.
Published: 14 July 2022
...Raymond P. Fisk Purpose This commentary describes ServCollab’s perspective on Elevating Human Experience and urges researchers to join in collaborating on research to reduce suffering and improve human well-being. Design/methodology/approach This commentary is based on ServCollab’s pioneering...

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