...Birgit Leisen The vacation market is segmented based upon the images held by non‐residents of a tourism destination. These images were assessed via self‐administered questionnaires, returned by more than 900 survey participants. A posteriori segmentation – performed based upon similar perceptions...

... of internal marketing and incorporate those ingredients into their strategic marketing plan will see their market share and profit base erode. Internal promotion can create a positive and/or superior image of the firm and its products in the mind of the customer. In a recent conversation with a local banker...

...,customer evaluations serve as input for future retail selection decisions (retail patronage). In practical terms, a retailer might ask “How can background music help to draw customers into my establishment?” The answer: through its impact on retailer image! Retailer image serves as the basis...

...). This heightened involvement tends to increase inspection and evaluation, and, therefore,increases the effects of the environment on consumer attitudes (see Mano and Oliver, 1993). © MCB UP Limited 1994 Consumer attitudes Customer satisfaction Environment Facilities management Image Leisure...

... of physical attractiveness and other symbolic attributes of the endorser in relation to product meaning. Considers implications for marketing managers and concludes that further research is necessary. © MCB UP Limited 1992 Advertising Brand image Celebrities Image COMMENTARY CELEBRITY...

... expensive alternatives.Notes ethical issues raised for marketers by these implications. © MCB UP Limited 1990 Consumer behaviour Image Positioning Services marketing THE FRAMING OF PURCHASE FOR SERVICES Scot Burton The importance to services marketers of recent empirical and theoretical...