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Keywords: Immersive technology
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing 1–17.
Published: 26 June 2026
... in the Experience Economy. It aims to understand how immersive technologies can shape cultural relevance, emotional salience and relational engagement for digital-native audiences. Design/methodology/approach A sequential exploratory mixed-methods design was adopted. A Delphi study involving 15...
