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Keywords: Impairments
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2020) 34 (6): 749–756.
Published: 10 August 2020
...Volker G. Kuppelwieser; Phil Klaus Purpose This viewpoint sheds light on an as yet underrepresented consumer group. Considering impaired consumers in our theories would not only change these theories’ meaning but also add variance. These theories would therefore develop from a specific case theory...
