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Keywords: In-home services
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2026) 40 (10): 113–129.
Published: 11 June 2026
...Rodoula H. Tsiotsou; Avraam Papastathopoulos; Achilleas Boukis Purpose The purpose of this study is to investigate the factors influencing consumers’ attitudes and intentions toward in-home service consumption in the context of post-pandemic remote work. Drawing on the Push–Pull–Mooring framework...
Includes: Supplementary data
