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Keywords: Independent self-construal
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2016) 30 (4): 449–461.
Published: 11 July 2016
... social responsibility) and construal of the self (independent self-construal and interdependent self-construal) affect their identification with a service firm. This study also investigates how consumers’ involvement with the service firm moderates the relationships between CCI and four specific drivers...
