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Keywords: Individual customer cultural values
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Journal Articles
Björn A. Hüttel, Zelal Ates, Jan Hendrik Schumann, Marion Büttgen, Stephanie Haager, Marcin Komor, Julian Volz
Journal:
Journal of Services Marketing
Journal of Services Marketing (2019) 33 (2): 220–232.
Published: 08 April 2019
... negatively impacts CNK. The results further show the impact of individual customer cultural values on CNK, which can be influenced by customer-oriented employee training. Cross-level interaction effects indicate that training measures can reverse negative influences of customers’ high power distance...
