Keywords: Individual perception
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Journal Articles
Journal Articles
Journal of Services Marketing (2009) 23 (1): 11–23.
Published: 20 February 2009
...: Lawrence F. Cunningham can be contacted at: lawrence.cunningham@cudenver.edu © Emerald Group Publishing Limited 2009 Services Individual perception Self‐service Customer satisfaction An executive summary for managers and executive readers can be found at the end of this article...
Journal Articles
Journal Articles

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