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Keywords: Industrial services
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Journal Articles
The antecedents of strategic pricing and its effect on company performance in the case of industrial service firms
Available to Purchase
Journal:
Journal of Services Marketing
Journal of Services Marketing (2014) 28 (5): 402–413.
Published: 05 August 2014
...Kostis Indounas Purpose – The purpose of this research paper is to examine the impact of a number of variables on the adoption of strategic pricing by industrial service firms, and the effect of this adoption on company performance. Design/methodology/approach – Data were collected from 301...
Journal Articles
Creating new market for industrial services in nascent fields
Available to Purchase
Journal:
Journal of Services Marketing
Journal of Services Marketing (2012) 26 (5): 322–331.
Published: 27 July 2012
... institutional forces. Research limitations/implications The study focused only on life science research services. Moreover, in‐depth field interviews were used only in a small number of firms. Practical implications To successfully develop a new market for an industrial service innovation, a firm should...
