...Hsiao-Han Lu; Ching-Fu Chen Purpose Drawing on source credibility theory, this study aims to explore the relationship between influencers’ characteristics and followers’ well-being through followers’ stickiness to influencers’ channels or posts. Design/methodology/approach The authors gathered...

...Augusto Bargoni; Chiara Giachino; Enrico Battisti; Lea Iaia The services marketing literature has recognised the growing popularity of crowdfunding as an alternative to traditional financing and a steep increase in the professionalism of influencers (Casaló et al., 2020 ; Kim and Kim...