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Keywords: Infographics
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2015) 29 (6-7): 613–621.
Published: 14 September 2015
...Rachel Ashman; Anthony Patterson Purpose – This paper aims to present a way to make structural equation modelling (SEM) studies more accessible and impactful. This paper suggests that authors service readers by translating their work into an infographic that clearly and artfully illustrates...
