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Keywords: Information control
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2008) 22 (1): 48–58.
Published: 22 February 2008
... © Emerald Group Publishing Limited 2008 Information control Service levels Communication An executive summary for managers can be found at the end of this article. Services are conceptualized as being experiential products (Zeithaml, 1981). Thus, it is often difficult...
