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Keywords: Information processing
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2021) 35 (1): 14–28.
Published: 13 October 2020
...Gianluigi Guido; Marco Pichierri; Cristian Rizzo; Verdiana Chieffi; George Moschis Purpose The purpose of this study is to review scholarly research on elderly consumers’ information processing and suggest implications for services marketing. Design/methodology/approach The review encompasses...
Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (1989) 3 (4): 25–35.
Published: 01 April 1989
... Jerry B. Gotlieb is currently an Assistant Professor of Marketing at the University of Miami, in Miami, Florida. He graduated from Arizona State University with a Ph.D. in marketing. His research interests include information processing, and the processes through which consumers develop their behavioral...
