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Keywords: Intelligent object
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Journal Articles
Nancy V. Wuenderlich, Kristina Heinonen, Amy L. Ostrom, Lia Patricio, Rui Sousa, Chris Voss, Jos G.A.M. Lemmink
Journal:
Journal of Services Marketing
Journal of Services Marketing (2015) 29 (6-7): 442–447.
Published: 14 September 2015
...Nancy V. Wuenderlich; Kristina Heinonen; Amy L. Ostrom; Lia Patricio; Rui Sousa; Chris Voss; Jos G.A.M. Lemmink Purpose – The purpose of this paper is to craft a future research agenda to advance smart service research and practice. Smart services are delivered to or via intelligent objects...
