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Keywords: Intention
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Journal Articles
Journal of Services Marketing (2025) 39 (2): 112–137.
Published: 20 January 2025
...Saubhagya Bhalla; Purva Kansal Purpose The study aims to investigate factors impacting consumers’ intention to adopt collaborative consumption (CC, hereafter) services. It extends the existing knowledge of CC services by testing and validating the moderating role of coercive power...
Journal Articles
Journal of Services Marketing (2022) 36 (1): 14–28.
Published: 23 December 2021
... account for both positive and negative emotions and their influences on desire and intention to re-engage. Identifying the intensity of mood states, motivators and intended actions prevalent in user risk segments may guide the development of practical coping and communication solutions that address...

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