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Keywords: Intentions
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2012) 26 (7): 472–483.
Published: 05 October 2012
...Steven A. Taylor Purpose The purpose of this paper is to assess how well digital piracy self‐report intentions predict actual digital piracy behaviors in service marketing research. Design/methodology/approach Study 1 collects 321 surveys to investigate potential measurement issues related...
