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Keywords: Inter‐role congruence
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2012) 26 (7): 521–534.
Published: 05 October 2012
... cultural distance has a stronger negative effect on inter‐role congruence, interaction comfort has a stronger positive effect on perceived service level and inter‐role congruence on adequate service level, for customers versus employees. Intercultural competence has a stronger positive effect on inter‐role...
