Keywords: Interaction value formation
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Journal Articles
Journal of Services Marketing (2021) 35 (9): 28–39.
Published: 27 September 2021
... to the original publication and authors. The full terms of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode Co-creation Service encounter Service systems Qualitative research Customer value Frontline service employees Interaction value formation Value co-formation...

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