...Kashef A. Majid This research contributes to the literature on marketing communications channels and customer acquisition by comparing interactive vs non-interactive channels and consumer interaction with the firm (see Table 1 for a summary). Table 1 Outline of contribution relative...

... situation and the composition of future retirement income. In the medium interactivity level, participants could choose to modify certain variables affecting their pension income, on top of the features from the control. The highly interactive planner additionally included an interactive budget tool...

... touch, through interactive retail technology lead to an easier and more enjoyable consumption experience of retail products for consumers, while also enhancing service provider outcomes? To test this assumption (“more sense makes sense”), this study empirically examines whether differences are present...