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Keywords: Intercustomer social support
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2014) 28 (5): 391–401.
Published: 05 August 2014
...Hulda G. Black; Leslie H. Vincent; Steven J. Skinner Purpose – This paper aims to examine the relationship between customer networks and intercustomer social support, through the theoretical lens of service dominant logic (SDL). Co-creation and objective performance objectives are analyzed...
