...Achilleas Boukis Purpose This paper aims to re-examine the nature, aim and scope of internal market orientation (IMO) and introduce it as a value creation mechanism for the firm’s internal market. A service-dominant logic (SDL)-based perspective of the IMO notion is advanced, and the key steps...

... Employee-supervisor fit Internal market orientation Patronage Willingness to report service complaints An executive summary for managers and executive readers can be found at the end of this article. Due to a highly competitive environment in the retail sector, retail firms are in need...

... for effective intelligence generation and dissemination as well as for effective response implementation. Findings – The authors find a positive significant relationship between internal market orientation and staff attitude and perceived customer satisfaction. Further, the impact of staff attitude...