... Limited 2013 International service strategy Culture Competitive advantage Starbucks International business The international joint venture (IJV) has become a dominant strategy to enter foreign markets and is used widely by multinational service firms developing their foreign markets...

... and international business. It thus advances services marketing and more specifically international franchising literatures by offering a holistic theoretical perspective to our understanding of business‐to‐business relationship development. This paper therefore responds to Karantinou and Hogg's (2009) call...

... as the curriculum, instructional style, and all of the ancillary services that constitute the educational service experience. Generalizability of the findings to other knowledge‐based services is also discussed. Originality/value The conceptual framework recognizes a dominant theme in international business...

... Emerald Group Publishing Limited 2007 Hospitality services International business Franchising Ethnocentrism Decision making An executive summary for managers and executive readers can be found at the end of this issue. Originating in the USA, franchising has emerged...

... providers, the challenges often are magnified in the international arena. © Emerald Group Publishing Limited 2007 International business Resources Service industries Performance management Market entry An executive summary for managers and executive readers can be found at the end...

.... © Emerald Group Publishing Limited 2007 International business Services marketing Business strategy An executive summary for managers and executive readers can be found at the end of this issue. Given the increasing importance of service and service‐related product offerings...

... manner (Loomba, 1998). Dirk Morschett can be contacted at: d.morschett@mx.uni‐saarland.de © Emerald Group Publishing Limited 2006 International business After sales service Customer service quality Influence International cooperation Germany An executive summary for managers...