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Keywords: Internet of Things (IoT)
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2020) 34 (1): 59–73.
Published: 17 January 2020
.... In presenting their framework, authors provide an example of its application to the Internet of Things (IoT), illustrating the central tenets proposed and key issues identified. Findings The research framework advances a methodology for visualizing future experiential service innovations, considering how...
Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2019) 33 (4): 407–428.
Published: 12 June 2019
... into trust and its predictors within a cyber-physical system context of a household service. Secondly, and from a pragmatic perspective, the model derived from this study may aid practitioners in developing trust strategies and trust management systems within such contexts. Internet of things (IoT...
