Keywords: Intrinsic cues
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Journal Articles
Journal of Services Marketing (2024) 38 (6): 746–760.
Published: 27 May 2024
.... In this study, we explore the interplay and influence of a host’s extrinsic cue (i.e. Superhost badge) and two intrinsic cues (i.e. communication style and presence type) on customer satisfaction. The hypotheses are presented in Figure 1 . Figure 1 Theoretical framework and hypotheses...

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