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Keywords: Inventory
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2009) 23 (4): 219–225.
Published: 03 July 2009
...Karin Braunsberger; Roger Gates Purpose The purpose of this paper is to produce up‐to‐date inventories for satisfaction and Likert scales that contain commonly used scale point descriptors and their respective mean scale values and standard deviations. Design/methodology/approach All data were...
