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Keywords: LAN events
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing 1–17.
Published: 01 July 2026
...Brian McCauley; Adele Berndt; Miralem Helmefalk Purpose This study aims to examine how grassroots esports organizers manage Local Area Network ( LAN ) events as sustainable phygital experiences, addressing a gap in Phygital Service Research ( PSR ) by exploring how community-driven actors achieve...
