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Keywords: Lead users
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2012) 26 (7): 497–509.
Published: 05 October 2012
... is the choice of the appropriate participating customer. This study aims to examine the effect of two customer characteristics (relational closeness and lead‐userness) on four indicators of new service performance. Design/methodology/approach The paper uses data from 102 NSD projects. Covariance‐based path...
