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Keywords: Leisure
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (1999) 13 (6): 469–480.
Published: 01 December 1999
... of a “new” sport to an area that was unfamiliar with the sport of hockey, and the temporary initial relocation of the franchise to Greensboro. Sport Marketing strategy Franchising Leisure Services marketing Franchise relocation and sport introduction, the introduction of a sport to new...
