Keywords: Leximancer
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Journal Articles
Journal of Services Marketing (2019) 33 (4): 479–487.
Published: 18 June 2019
... Technologies. Additionally, a quantitative study of recent service technology research serves as a reality check for academic researchers on business reality and provides research and practical recommendations. Technology adoption Leximancer Digital Self-service technology Digital economy Text-mining...
Journal Articles
Journal of Services Marketing (2019) 33 (1): 88–103.
Published: 08 April 2019
... in services and marketing journals. The analysis uses a text mining approach with the Leximancer software to extract research concepts and their relationships. Findings The results demonstrate a shift from CSE research focused on brands and products toward value and interaction, around three focal areas...

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