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Keywords: Lived experiences
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2020) 34 (1): 78–86.
Published: 09 January 2020
... Ethnographic research methodologies Other* qualitative research methodologies (i.e. case studies, grounded theory) In terms of research focus Key focus Lived experiences Recalled experiences Observed practices Enacted practices Cultural/social behavior Organizational/individual...
