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Keywords: Logic
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (1990) 4 (3): 27–37.
Published: 01 March 1990
... THE LOGIC OF BEING ILLOGICAL IN STRATEGIC MARKETING PLANNING Nigel Piercy William Giles This article challenges the validity and usefulness of a conventional model of the sequence of stages in strategic marketing planning. Quite simply the conventional model ignores the organizational and human realities...
