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Keywords: Machine
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2021) 35 (1): 29–40.
Published: 10 August 2020
...Ruomeng Wu; Meng Liu; Frank Kardes Purpose This paper aims to investigate the effect of chronological age on the likelihood to choose a service provider with technological machines versus humans in the context of services. Design/methodology/approach Two experimental studies were used...
