Keywords: Machine learning
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Journal Articles
Journal of Services Marketing (2020) 34 (3): 317–334.
Published: 07 April 2020
... not include the term “service”, this term was added to the search by the Boolean operator “AND”. The Google Scholar data is based on searches conducted on July 8, 2019 Technology adoption Technology readiness Service delivery Artificial intelligence Automated technology Machine learning...
Journal Articles
Journal of Services Marketing (2020) 34 (1): 30–47.
Published: 28 January 2020
.... Design/methodology/approach The authors provide a six-stage TMAR on how to use text mining methods in practice. At each stage, the authors provide a guiding question, articulate the aim, identify a range of methods and demonstrate how machine learning and linguistic techniques can be used in practice...
Journal Articles
Journal of Services Marketing (2019) 33 (4): 429–435.
Published: 18 June 2019
.... Big Data Strategy Customer value Customer service Service encounters Business model Digital Service Customer experience Digital economy Digital transformation strategy Data-driven business models Machine learning AI Digital technologies Mohamed Zaki can be contacted at: mehyz2...

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