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Keywords: Malaysia
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2013) 27 (7): 551–563.
Published: 07 October 2013
...Zafar Ahmed; Rosdin Anang; Nor Othman; Murali Sambasivan Purpose – The main purpose of this research is to empirically test how animosity, religiosity, and ethnocentrism interact to affect judgment about US products and purchase action of consumers in a progressive Islamic country like Malaysia...
Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2011) 25 (6): 410–419.
Published: 13 September 2011
... the context of Malaysia's small service organizations. Design/methodology/approach The paper uses data from the perceptions of sales and marketing managers in 108 small service organizations in Malaysia. Data were analyzed by employing correlation and multiple regression analysis to test the relationship...
