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Keywords: Management competencies
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2004) 18 (1): 91–92.
Published: 01 January 2004
.... (5) Internal marketing in services organizations. 6. (6) Management competencies for services marketing. References Hogg , G. , Laing , A. and Winkelman , D. (2003), “ The professional service encounter in the age of the Internet: an exploratory study ”, The Journal...
