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1-4 of 4
Keywords: Managerial relevance
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2022) 36 (4): 450–460.
Published: 08 April 2022
... for experience-based insights regarding financial behavior, ecosystem services and nation branding. Grassroots-level involvement in research represents a key component of managerial relevance. Social implications This study highlights the role of service research in and about Africa. The discussion...
Journal Articles
New directions for service research: refreshing the process of theorizing to increase contribution
Available to Purchase
Journal:
Journal of Services Marketing
Journal of Services Marketing (2020) 34 (3): 415–428.
Published: 07 May 2020
... academic knowledge but also on knowledge that is managerially relevant. This paper aims to provide guidelines to achieve this. A theorizing process that integrates general theoretic perspectives and contextual research to develop midrange theory is developed. The process is based...
Journal Articles
Viewpoint: service research priorities – bridging the academic and practitioner perspectives
Available to Purchase
Journal:
Journal of Services Marketing
Journal of Services Marketing (2019) 33 (5): 626–631.
Published: 05 September 2019
...Lerzan Aksoy; Loïc Guilloux; Hélène Duneigre; Sikaar Keita Purpose As an interdisciplinary and applied discipline, managerial relevance has always been at the forefront of service research. This viewpoint article synthesizes the main ideas presented in one of the 10th SERVSIG conference panels...
Journal Articles
Viewpoint: conveying managerial relevance into service research
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Journal:
Journal of Services Marketing
Journal of Services Marketing (2019) 33 (1): 104–111.
Published: 24 April 2019
...Philipp Phil Klaus Purpose This paper aims to propose opportunities on how service research scholars can overcome the challenge of designing, delivering and disseminating managerial relevant studies. The proposed tactics will assist researchers and the community in general to resolve the pressing...
