...Rama K. Jayanti; S.V. Jayanti Purpose The purpose of this paper is to explore the influence of bankruptcies on the market share effects of rival firms in the airline industry. Design/methodology/approach Employing event study methodology, the authors examine the impact of bankruptcies on major...

... simulation model is used to explore the relationship between information quality and market share for firms offering an information product. Design/methodology/approach In the Excel‐based Monte Carlo model information quality is represented as a function of four general quality attributes...

... market share, sharing customers with other business units in the firm, having strong service image, and being in a market with a small number of competitors positively influences market share. © MCB UP Limited 1993 Competitive advantage Corporate image Market share Service industries...