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Keywords: Market strategy
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2011) 25 (5): 393.
Published: 02 August 2011
...Willemijn van Dolen Adam Lindgreen , Joëlle Vanhamme and Michael B. Beverland . Memorable Customer Experiences: A Research Anthology . Aldershot : Gower 2009 . Hardback © Emerald Group Publishing Limited 2011 --> Consumer marketing Market strategy...
